We are a strategic advisory and digital transformation firm built for Africa's next decade — helping institutions build resilient systems, scalable ecosystems, and future-ready leadership.
Who We Are
"Africa's next wave of growth will be built on resilient systems, intelligent technology adoption, and strong ecosystem partnerships."
Cherub Apps Consult is an Africa-focused strategic advisory and digital transformation firm helping institutions build resilient infrastructure, scalable financial ecosystems, and future-ready operating models.
We partner with financial institutions, fintechs, telecommunications providers, governments, and growth-stage enterprises to solve critical challenges in digital continuity, market expansion, enterprise transformation, and infrastructure resilience.
Cherub exists at the intersection of strategy, technology, and African market intelligence — providing advisory that is not just theoretically sound, but operationally executable and commercially viable across the continent's diverse regulatory and ecosystem landscapes.
Our Values
Our values are not slogans — they are the operating principles behind every engagement, every recommendation, and every partnership we build.
We measure success by business outcomes, not deliverable volume. Every recommendation is grounded in measurable, real-world impact for African institutions and their customers.
We don't apply Western playbooks to African problems. Our advisory is purpose-built for Africa's unique regulatory, cultural, and market realities — from Nairobi to Lagos to Accra.
Sustainable growth across Africa is built on strong partnerships. We help organizations identify, structure, and execute the right ecosystem relationships that accelerate scale.
Resilience is not an afterthought. We embed continuity, redundancy, and risk awareness into every strategy — ensuring systems that grow without breaking under pressure.
From AI readiness to data strategy, we help organizations harness intelligent technology not as a trend but as a competitive advantage that drives commercial outcomes.
Every strategy we develop is designed for real-world adoption, monetization, and long-term scale — not just conceptual elegance but executable commercial growth.
Our Team
Three specialized wings. One shared mission: to help African organizations build the digital infrastructure and strategy needed to lead the continent's next era of growth.
Fintech Wing — Lead Consultant
Judith leads Cherub's fintech advisory practice, bringing deep expertise in digital financial solutions, embedded finance, and market entry strategy across Africa. She helps financial institutions and fintech founders move from concept to commercially viable digital finance products.
Connect on LinkedInTech Support — Advisor
Lee heads technology infrastructure and digital systems execution at Cherub. He ensures that the strategies Cherub develops are backed by solid technical architecture — from infrastructure resilience to digital platform delivery across African markets.
Connect on LinkedInAI Wing — Advisor
Cherub AI serves as the intelligent backbone of our advisory practice — analysing market data, synthesising research, and generating strategic insights that power our client engagements. From AI readiness diagnostics to automated reporting and intelligent workflow design, Cherub AI accelerates the depth and speed of everything we deliver across African markets.
Let's explore how Cherub can help your organization build resilient systems and scale across Africa.