Privacy Policy.

1. Introduction

Cherub Apps Consult ("Cherub", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.cherubapps.africa or engage our services.

This policy applies to all information collected through our Site, our email communications, our client engagement processes, and any related services. Please read this policy carefully. If you disagree with the terms of this policy, please discontinue use of our Site.

2. Information We Collect

We collect information you voluntarily provide to us, and some information that is collected automatically when you use our Site.

Information You Provide

• Contact information: Name, email address, phone number, and organisation name submitted through our contact form or direct email.
• Enquiry details: The content of messages you send us, including the service area of interest and the nature of your enquiry.
• Newsletter subscriptions: Email address provided for subscription to our insights newsletter.
• Client information: During the course of an engagement, we may collect additional business information necessary to provide our services.

Information Collected Automatically

• Log data: IP address, browser type and version, pages visited, time and date of visit, and time spent on pages.
• Device information: Information about the device used to access our Site, including hardware model and operating system.
• Cookies: Small data files stored on your browser (see Section 8 for details).

3. How We Use Your Information

We use information collected about you for the following purposes:

• To respond to your enquiries and communicate with you about our services.
• To provide, manage, and improve our advisory and consulting services.
• To send you relevant insights, articles, and industry updates (where you have subscribed or consented).
• To understand how visitors use our Site and improve its performance and content.
• To comply with legal obligations and protect our legal rights.
• To detect, prevent, and address technical issues or security threats.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: We may share information with trusted third-party vendors who assist us in operating our website and delivering our services (such as email service providers), subject to appropriate confidentiality agreements.
• Legal requirements: We may disclose your information where required by law, regulation, or legal process, or to protect the rights, property, or safety of Cherub, our clients, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, provided that the same level of protection is maintained.
• With your consent: We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encrypted transmission of data via HTTPS/TLS protocols.
• Access controls limiting personal data to authorised personnel only.
• Regular review and update of our security practices.

While we take reasonable steps to protect your information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to exercise caution when sharing personal information online.

6. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of our relationship with you (including active enquiries and client engagements).
• Legal and regulatory obligations that require us to retain certain information for specified periods.
• Whether there is a legitimate business need to retain the information (such as resolving disputes or enforcing agreements).

When your information is no longer required, we will delete or anonymise it in a secure manner.

7. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete personal information.
• Deletion: The right to request deletion of your personal information, subject to legal and contractual retention requirements.
• Objection: The right to object to processing of your personal information for direct marketing purposes.
• Withdrawal of consent: The right to withdraw consent at any time where processing is based on consent (including unsubscribing from our newsletter).
• Data portability: The right to receive your personal information in a structured, commonly used format.

To exercise any of these rights, please contact us at hello@cherubapps.africa. We will respond to your request within 30 days.

8. Cookies

Our Site uses cookies — small text files placed on your device — to improve your browsing experience. We use the following types of cookies:

• Essential cookies: Necessary for the Site to function correctly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site so we can improve it. Data collected is aggregated and anonymised.
• Preference cookies: Remember your settings and preferences to personalise your experience.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site. Most browsers allow you to view, manage, and delete cookies through their settings menu.

9. Third-Party Links

Our Site may contain links to third-party websites, including our social media profiles on LinkedIn and other platforms. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

The inclusion of a link to a third-party website does not constitute endorsement of that website, its content, or its privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Updated policies will be posted on this page with a revised "Last Updated" date.

We encourage you to review this policy periodically. Where changes are material, we will make reasonable efforts to notify you directly.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact our team: